{"id":43638,"date":"2025-09-16T21:24:54","date_gmt":"2025-09-16T15:54:54","guid":{"rendered":"https:\/\/marutiwani.com\/?p=43638"},"modified":"2025-09-16T21:24:54","modified_gmt":"2025-09-16T15:54:54","slug":"ceat-kicks-off-the-next-big-move-in-off-highway-mobility-camso-brand-compact-construction-equipment-business-joins-the-journey-2","status":"publish","type":"post","link":"https:\/\/marutiwani.com\/?p=43638","title":{"rendered":"CEAT Kicks Off the Next Big Move in Off Highway Mobility \u2013 CAMSO Brand Compact Construction Equipment Business Joins the Journey"},"content":{"rendered":"

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Mumbai, India \u2013 03rd September, 2025: CEAT Limited has made a substantial advancement in its Off-Highway Tyres (OHT) growth strategy by officially acquiring Michelin Group\u2019s CAMSO Construction Compact Line Business, including their Sri Lanka-based Midigama plant and Casting Product plant in Kotugoda. This transaction also grants CEAT global ownership of the CAMSO brand, which will be permanently assigned across categories after a three-year licensing period.<\/p>\n

CEAT\u2019s acquisition of CAMSO brand marks a major milestone in its journey to becoming a leading global player in the high-margin OHT segment. Over the past decade, CEAT has built a strong agricultural portfolio, and with CAMSO\u2019s expertise in compact construction equipment tracks and tyres the combined strengths open doors to over 40 global OEMs and premium international OHT distributors. Michelin will exit from the activities related to compact line bias tyres and construction tracks.<\/p>\n

H.E. Santosh Jha, High Commissioner of India to Sri Lanka said: \u201cI would like to extend my best wishes to CEAT Limited for its investment in Sri Lanka. India has been the largest source of FDI in Sri Lanka in recent years and I am delighted to see that trend continue. The deepening of the investment-led partnership between the two countries has been catalyzed by the leadership of both countries. It supports their vision of building a future of shared prosperity for our peoples. With India\u2019s private sector investing in Sri Lanka, I\u2019m confident that the economic & commercial relationship between the two countries will continue to strengthen\u201d.<\/p>\n

Arnab Banerjee, MD & CEO, CEAT Limited, said: \u201cThe integration of compact construction equipment business and the acquisition of the CAMSO brand is a pivotal step in advancing CEAT\u2019s long-term vision of becoming a significant player in Off Highway mobility. We are confident that our enhanced strengths in products, capabilities, and markets will enable us to enter new geographies, expand our portfolio, and drive sustainable growth in the years ahead.\u201d<\/p>\n

The integration of CAMSO\u2019s premium brand and construction compact line manufacturing capabilities into CEAT is a transformative step in our journey,\u201d said Amit Tolani, Chief Executive, CEAT Specialty. Our immediate focus is on seamless transition, ensuring customer satisfaction and further strengthening our operations in Sri Lanka.\u201d<\/p>\n

With the Compact Construction Equipment business of CAMSO now part of its portfolio, CEAT moves confidently towards its vision of becoming the world\u2019s most trusted name in Off-Highway Tyres and tracks.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mumbai, India \u2013 03rd September, 2025: CEAT Limited has made a substantial advancement in its Off-Highway Tyres (OHT) growth strategy by officially acquiring Michelin Group\u2019s CAMSO Construction Compact Line Business, including their Sri Lanka-based Midigama plant and Casting Product plant in Kotugoda. This transaction also grants CEAT global ownership of the CAMSO brand, which will …<\/p>\n","protected":false},"author":1,"featured_media":43639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,7],"tags":[],"class_list":["post-43638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","category-business"],"_links":{"self":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/43638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43638"}],"version-history":[{"count":1,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/43638\/revisions"}],"predecessor-version":[{"id":43640,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/43638\/revisions\/43640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/media\/43639"}],"wp:attachment":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}