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Mumbai, 15 September 2025: American Tourister, one of the world\u2019s most trusted travel gear brands, is setting the tone for the travel season with its energetic and inclusive new campaign \u2013 The \u2018Everyone\u2019s In\u2019 campaign celebrates the spirit of today\u2019s youth, who see a great life as one enriched by new experiences and meaningful connections; where every journey is more rewarding in an open, inclusive world. Anchored by a vibrant, feel-good campaign song in collaboration with Sony Music, the campaign aims to resonate with young, socially connected travellers who are all about exploring, vibing, and creating memories with new friends.<\/p>\n
The highlight of the campaign is a 2-minute original track that brings together the charisma and chemistry of celebrities Siddhant Chaturvedi and Ananya Panday. Sung by the soulful Jonita Gandhi and Siddhant himself, the track is an outdoorsy, foot-tapping number that mirrors the carefree and adventurous spirit of a road trip where strangers become friends. Set against scenic outdoor backdrops and brimming with stylish visuals, the music video captures Siddhant and Ananya vibing together, exuding that spontaneous \u201clet\u2019s hit the road\u201d energy. The 20 & 30 second edits of the film will run across digital platforms, offering a quick burst of wanderlust and style<\/p>\n
The collaboration with Sony Music adds a unique edge to the campaign, blending pop culture with a travel-forward message. With a tune that\u2019s instantly catchy and visuals that feel like your dream getaway, \u201cEveryone\u2019s In\u201d speaks to the spirit of today\u2019s youth: spontaneous, social, and always ready to explore.<\/p>\n
Anushree Tainwala, Executive President – Marketing, Samsonite South Asia said \u201cTravel today is more than just the destination, it\u2019s about the experiences, the people you meet, and the memories you create along the way. With Everyone\u2019s In, we\u2019re celebrating this shift in mindset. Our campaign is all about inclusivity, spontaneity, and youthful energy. The song reflects the same spirit that our travel gear stands for- stylish, reliable, and ready for every kind of adventure, whether it\u2019s a weekend road trip or a spontaneous getaway. By partnering with Sony Music and tapping into talents like Siddhant and Ananya, we\u2019re speaking the language of Gen Z and young millennials.\u201d<\/p>\n
Raj Kamble, Founder & Chief Creative Officer at Famous Innovations, speaking on the campaign commented \u201cWith \u2018Everyone\u2019s In,\u2019 we wanted to spark a new wave of energy that feels current, social, and unapologetically fun. The aim was to capture that spark of spontaneity with a fresh music-driven narrative, when you say yes to the unknown and meet new people. American Tourister gave us the perfect canvas to blend youthfulness with storytelling. This campaign is about making memories, not just travel plans, and everyone is invited!\u201d<\/p>\n
Alongside the anthem, American Tourister is upping the fun with engaging social media activations designed to bring strangers together and spark real-life connections. In line are also unique collaborations with influencers and actors Rohit Saraf, Taaruk Raina, Ahsaas Channa and Abhinav Sharma. A key highlight is the collaboration with Sony\u2019s Music House; giving fans the opportunity to remix or personalise the anthem and truly make it their own. An exciting Instagram contest is also in the pipeline to take the engagement further.<\/p>\n
With \u2018Everyone\u2019s In\u2019, American Tourister is setting a movement in motion. A movement where music, friendship, and travel meet, making room for everyone at the table.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mumbai, 15 September 2025: American Tourister, one of the world\u2019s most trusted travel gear brands, is setting the tone for the travel season with its energetic and inclusive new campaign \u2013 The \u2018Everyone\u2019s In\u2019 campaign celebrates the spirit of today\u2019s youth, who see a great life as one enriched by new experiences and meaningful connections; …<\/p>\n","protected":false},"author":1,"featured_media":43651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,11],"tags":[],"class_list":["post-43650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-entertainment"],"_links":{"self":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/43650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43650"}],"version-history":[{"count":1,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/43650\/revisions"}],"predecessor-version":[{"id":43652,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/43650\/revisions\/43652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/media\/43651"}],"wp:attachment":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}