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New Delhi, 10th October 2025: Campus Activewear, one of India\u2019s largest and fastest-growing Sports and Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to embrace fashion on their own terms, this year\u2019s You Go, Girl! goes beyond what women wear \u2014 to how they move through the world unbothered by labels and guided by their own choices. It celebrates the ease of being yourself and moving with belief in who you are, not who you are told to be.<\/p>\n
The campaign film captures something every woman knows \u2014 that quiet, familiar weight of being labelled, and the choice to simply rise above it. Kriti steps into a bright lobby, only to be surrounded by floating labels that echo familiar stereotypes: Too ambitious. Too bold. Opinionated. Drama Queen. They rise, they close in, they try to hold her back. And yet, she keeps moving in her own rhythm, almost enjoying the process. Every effortless stride she takes bursts the stereotypes trying to label her. When she finally breaks through, she exclaims with a smile, \u201cDamn good shoes, yaar!\u201d while pointing to her stylish Campus Shoes.<\/p>\n
The film closes on a line that captures both the spirit of the campaign and Campus\u2019 core philosophy: \u201cThey\u2019ll always have something to say. You Go, Girl. Move Your Way.\u201d<\/p>\n
Watch the full campaign film featuring Kriti Sanon here: https:\/\/youtu.be\/1dS11Tf9yUo<\/p>\n
Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, \u201cYou Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired \u2018You Go, Girl!\u2019 but also lies at the heart of Campus. Our brand ideology, \u2018Move Your Way\u2019, reflects the same conviction\u2014 that every move becomes meaningful when it\u2019s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today\u2019s woman and the ethos that drives Campus forward.\u201d<\/p>\n
Sharing her thoughts on the campaign, Kriti Sanon said, \u201cEvery woman has been told who she should be \u2014 how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It\u2019s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special \u2014 together we\u2019re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to move your way.\u201d<\/p>\n
Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added, \u201cLabels are meant to define \u2014 until you stop listening to them. We wanted to show that truth in a way that feels light and real. Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn\u2019t about proving anything \u2014 it\u2019s about knowing who you are and moving your way, without caring about the labels society gives or the stereotypes it creates. That\u2019s the essence of You Go, Girl!\u201d<\/p>\n
The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.<\/p>\n","protected":false},"excerpt":{"rendered":"
New Delhi, 10th October 2025: Campus Activewear, one of India\u2019s largest and fastest-growing Sports and Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to embrace fashion on their own terms, this year\u2019s You Go, …<\/p>\n","protected":false},"author":1,"featured_media":44698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-44700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-madhya-pradesh"],"_links":{"self":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/44700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=44700"}],"version-history":[{"count":1,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/44700\/revisions"}],"predecessor-version":[{"id":44701,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/44700\/revisions\/44701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/media\/44698"}],"wp:attachment":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=44700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=44700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=44700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}