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Indore, 20 April 2026: This summer, Dinshaw\u2019s is bringing a richer, more indulgent twist to one of India\u2019s most cherished dessert rituals, the final bite of an ice cream cone. With the launch of its new \u2018Dildaari\u2019 campaign, the brand has unveiled a reimagined cone experience featuring three times more solid chocolate at the bottom of the cone, turning the most anticipated indulgence into the hero of the story.\u00a0Fronted by former Indian cricket icon Vinod Kambli, the campaign brings together emotion, nostalgia and generosity to land a clear, compelling insight: the smallest gestures often create the greatest impact. At its core is Dinshaw\u2019s upgraded cone, an experience that truly embodies \u2018Dildaari\u2019. Now featuring three times more solid chocolate at the bottom tip, it transforms the final bite consumers instinctively save into a differentiated, category-defining experience.<\/p>\n
By elevating this often-overlooked moment, the brand reshapes an everyday indulgence into a more rewarding and memorable experience. The campaign film unfolds through a warm, emotionally resonant narrative led by Vinod Kambli, whose journey of promise, setbacks and resilience lends authenticity and depth to the story. Anchored in the line, \u201cJinko life mein thoda kam mila, unke liye thoda zyada\u201d the film captures Dinshaw\u2019s philosophy of thoughtful generosity, where giving a little more can make a meaningful difference.<\/p>\n
Speaking about the campaign, Zervin Rana, Director, Dinshaw\u2019s, said, \u201cWe have always believed that the most meaningful innovations come from understanding what consumers truly love. For many people, the last bite of a cone is the most satisfying part of the experience. By making it richer and more indulgent, we wanted to create something that feels both joyful and thoughtful. \u2018Dildaari\u2019 is our way of celebrating the spirit of giving a little extra in a way that feels simple, relatable and memorable.\u201d<\/p>\n
The new 3x chocolate cone range is available in nine indulgent flavours: Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White. Each variant has been designed to complement the richer chocolate finish and deliver a more satisfying last bite.<\/p>\n
Commenting on the creative thought behind the campaign, Gunjan Gaba, Senior Creative Partner, Womb, said, Sometimes life is a bit unfair and full of inequalities. But life is also a great equaliser. Not necessarily in big, dramatic ways. But in small, unexpected joys. Our latest campaign for Dinshaw\u2019s is built on this simple idea, \u201cJinko life mein thoda kam mila\u2026 unke liye thoda zyada.\u201d This thought fitted seamlessly into Dinshaw\u2019s philosophy of Dildaari in the form of 3X chocolate tip.
\nWe wanted someone who’d lived this journey. It needed a Vinod Kambli to bat for us: raw talent, early brilliance, an unfinished journey and that feeling of \u201cHow much more in life he deserved.”<\/p>\n
Launched at the peak of the Indian summer and against the backdrop of the cricket season, the \u2018Dildaari\u2019 campaign is designed to capture a moment when cravings run high, nostalgia feels close and small indulgences matter most. With this launch, Dinshaw\u2019s is not just introducing a new cone. It is redefining the final bite as the sweetest part of the summer.
\nAbout Dinshaw\u2019s:
\n‘Dinshaw\u2019s Dairy Foods Pvt Ltd, founded in 1932 in Nagpur, Maharashtra, is one of Central India\u2019s most iconic dairy and ice cream brands, now expanding its presence across multiple Indian states. Its core business spans ice creams, dairy, bakery and namkeen, with a stronghold in Central and Western India, while steadily growing into a national player.<\/p>\n
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Indore, 20 April 2026: This summer, Dinshaw\u2019s is bringing a richer, more indulgent twist to one of India\u2019s most cherished dessert rituals, the final bite of an ice cream cone. With the launch of its new \u2018Dildaari\u2019 campaign, the brand has unveiled a reimagined cone experience featuring three times more solid chocolate at the bottom …<\/p>\n","protected":false},"author":1,"featured_media":59450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,2,7],"tags":[],"class_list":["post-59452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-national","category-business"],"_links":{"self":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/59452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=59452"}],"version-history":[{"count":1,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/59452\/revisions"}],"predecessor-version":[{"id":59453,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/posts\/59452\/revisions\/59453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=\/wp\/v2\/media\/59450"}],"wp:attachment":[{"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=59452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=59452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marutiwani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=59452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}