Indore, 22nd September 2025 – Schneider Electric, the global leader in digital transformation of energy management and next-gen automation, recently launched its national retail activation campaign in Indore. The initiative, part of the Bring Home the Smart campaign, aims to strengthen engagement with various stakeholders, including retailers and electricians, through dynamic, on-ground activations. The company is organizing live and interactive product demonstrations, and dedicated learning sessions for retailers and electricians, ensuring hands-on knowledge transfer and deeper community-level engagement.
Commenting on the initiative, Rajat Abbi, Vice President, Marketing, Schneider Electric India, said, “Retailers and electricians are one of the most important ambassadors of Schneider Electric brand. Through this nationwide activation, we are creating a platform that not only showcases our latest product innovations but also aiming to build stronger engagement and lasting trust with our partner network. This initiative reflects our commitment to driving brand preference, accelerating the adoption of sustainable technologies, and reinforcing Schneider Electric’s strong focus on the home electricals market in India”.
Amongst the most important element of this campaign is the new innovative range of Miluz Zeta switches with a first-of-its-kind Air Quality Indicator (AQI) for real-time indoor air monitoring; Motion-sensing LED foot lamps for enhanced nighttime safety; and Wiser Smart Home Automation system, offering GPS-enabled appliance control and energy management, for smarter and efficient living. These solutions reflect Schneider Electric’s focus on intuitive design, everyday usability, and sustainable innovation.
Sumati Sahgal, Vice President – Retail Business, Schneider Electric India, said, “Retailers and electricians are not just partners in our ecosystem, they are the frontline ambassadors of Schneider Electric’s brand and the enablers of customer trust. Through this activation, we are showcasing our latest safe, smart, stylish and sustainable range of products to our key stakeholders. We are also equipping them with cutting-edge knowledge, tools, and platforms that go beyond transactions to drive growth, innovation, and long-term success.”
The program’s unique design differentiates activations for retailers and electricians, recognizing their distinct yet complementary roles in driving awareness and adoption at the grassroots. This dual-engagement approach not only reflects Schneider Electric’s customer-first philosophy but also establishes a scalable, replicable framework for building long-term brand equity across diverse markets.
By combining global expertise with local insights, Schneider Electric is setting a new benchmark reinforcing customer trust, accelerating innovation adoption, and strengthening its position as the most trusted partner in energy management and automation.
The activation, part of the Bring Home the Smart Campaign, will be live across all major cities in India and will aim to increase awareness around Schneider Electric’s home electricals portfolio.
