खबरबिज़नेस

Tata AIA Life Insurance and CNBC-TV18 Join Forces to Champion Trusted Financial Advice in India

Mumbai: India today stands at the forefront of global growth – marked by rapid economic progress, rising innovation, and expanding global influence. This presents tremendous opportunities for Indians as they pursue their dreams and aim to achieve success. With rising affluence comes the need for financial planning and security of citizens.

Tata AIA has over the years been providing innovative protection solutions, helping consumers across the country in this regard. It has emerged as India’s pre-eminent protection provider in Life Insurance.

Life Insurance – Now an Essential Category
The Government of India’s remarkable step exempting GST, has now made life insurance more affordable, and rightfully included it in the ‘essential category’ list for Indian families.

Advisors as Entrepreneurial Catalysts
Life Insurance advisors are the key first point of contact when it comes to financial advice for Indian families. With over 1.5 lac advisors, Tata AIA is committed to equip them with propositions and tools, enabling them to serve consumers over the long run.

To celebrate these advisor-entrepreneurs, Tata AIA has introduced Tata AIA AURA – an exclusive recognition platform. Tata AIA AURA showcases advisors who exemplify trust, consistency and consumer-first approach, recognizing their role in delivering long-term value to consumers.

Commenting on the initiative, Venky Iyer, MD & CEO, Tata AIA Life Insurance, said: “At Tata AIA, our consumers are at the heart of our promise of protecting dreams and securing futures.

Our advisors are our trusted partners in helping us serve our consumers at their various life stages. With Tata AIA AURA, we want to recognise and celebrate the entrepreneurial spirit and success of our financial advisor community.

Powered by our partnership with CNBC-TV18, we aim to inspire the next generation of advisor entrepreneurs who could consider insurance as a full-time profession.”

Shivakumar S, CEO, News18 Studios, added: “This collaboration with Tata AIA Life Insurance highlights the unwavering commitment of advisors who bring care and consistency to every family they serve. By sharing their journeys at scale, we aim to reinforce the importance of responsible advisory in today’s dynamic financial landscape.”

Taking Advisor Stories to the National Stage with CNBC-TV18
To amplify and share the many success stories we see of our advisors, Tata AIA is happy to announce its partnership with CNBC-TV18. Over time, we aim to encourage more and more people to adopt life insurance advise as an active full-time profession.

Powerful and impactful stories of successful advisors will be featured across CNBC-TV18, CNBC-AWAAZ, Moneycontrol.com, and their digital and social platforms, ensuring these stories reach a wide audience.

Through Tata AIA AURA and its collaboration with CNBC-TV18, Tata AIA is reaffirming its commitment to a consumer-centric vision—honouring advisors who do what’s right for consumers, leveraging India’s growth momentum and GST benefits, and building a more confident and better-protected India, one family at a time.

About Tata AIA Life
Tata AIA Life Insurance Company Limited (Tata AIA) is a joint venture Company formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in the Asia Pacific region.

Tata AIA reported a total Premium Income of INR 31,484 crore for FY25, up 23% from FY24. The Company continues to rank among the Top 3 Private Insurers in Individual Weighted New Business Premium (IWNBP) with an IWNBP income of INR 8,511 crore. The Company also achieved industry-leading Persistency performance (based on premiums), ranking #1 in four out of five cohorts.
(*Applicable for individual life insurance policies only)

About the Tata Group
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals.

The group operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.
In 2023-24, the revenue of Tata companies, taken together, was more than $165 billion. These companies collectively employ over 1 million people.

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata enterprises with a combined market capitalisation of more than $365 billion as on March 31, 2024.

About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets –wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(3), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(4), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

About Network18
Network18 Media & Investments Limited (Network18 Group) is one of India’s most diversified media and entertainment (M&E) conglomerates, with a presence across television, digital, and print platforms. Its portfolio includes 20 TV channels in 16 languages and 4 online news platforms in 13 languages. It operates India’s widest-reaching TV news network, engaging over 180 million viewers weekly and holding a viewership share of 14.1%. Network18’s digital portfolio is India’s No. 1 digital news and information publisher, with an extensive network that spans national, international, business, general, and regional news. Marquee brands such as CNBC-TV18, News18 India, and CNN-News18 are part of this news bouquet. For more information, visit: https://www.nw18.com/corporate.

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