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Tata AIA Life Insurance Launches Shubh Flexi Pension Plan: Guaranteed Lifetime Income with Market-Linked Growth

Retire with Confidence: A Pension Plan That Pays You for Life — and Grows with You

Mumbai, 9 March . Imagine retiring with the peace of mind that your income will last as long as you do — a retirement where your savings not only provide stability but also grow to keep up with rising costs and help you maintain your lifestyle. Tata AIA Life Insurance has made that dream a reality with the Shubh Flexi Pension Plan, a solution designed to help you retire with confidence, flexibility, and financial security.
Retirement Today — A New Reality

Retirement planning is no longer just about saving for the future; it’s about adapting to the evolving realities of life. With increasing life expectancy and rising healthcare costs, the financial pressures on retirees today are very real. As more people aim to maintain their lifestyle and financial independence, they are looking for smart solutions that offer both stability and growth.

Many retirees today dream of affording luxury items like cars or foreign vacations. Whether it’s the FIRE (Financial Independence Retire Early) generation, aspiring entrepreneurs, or individuals navigating career transitions, traditional retirement plans are no longer enough. What’s more, the fear of outliving their savings is a common worry for many.

But what if retirement didn’t have to be a constant source of stress? What if you could have guaranteed income and still benefit from market-linked growth opportunities?

That’s where the Shubh Flexi Pension Plan comes in. With this plan, you can enjoy both security and growth — ensuring that you can retire comfortably and confidently, without compromising on the lifestyle you deserve.

Kamal Bhardwaj, Executive Vice President and Chief Bancassurance Officer, Tata AIA Life said, “Retirement planning in India is evolving. With longer life expectancies, rising healthcare costs and fluctuating interest rates, people want solutions that not only provide stability but also grow with them. The Shubh Flexi Pension Plan is our answer — giving customers both guaranteed income and the opportunity to grow their savings.”

A Smarter Way to Plan Your Retirement
With increasing lifespans and rising healthcare costs, the financial pressure is real. Traditional ‘debt oriented’ pension plans offer peace of mind, but without any growth in the income amount received. On the other hand, index-linked investments offer growth, but with no certainty. What if you could get the best of both worlds?

Shubh Flexi Pension Plan offers guaranteed income for life, with the added benefit of market-linked growth potential, boosted by equity investment up to 40%. Here’s how Tata AIA Shubh Flexi Pension Plan, a ‘Equity oriented, Regular pay’ solution works:
1. Guaranteed Income for Life
You receive annuity payouts for as long as you live. No need to worry about running out of money during retirement.
2. Market-Linked Upside
With the Variable Annuity option, you can tie a portion of your income to the performance of the NIFTY 50. Choose from:
o 60% guaranteed (debt) + 40% market-linked (equity)
o 70% guaranteed (debt) + 30% market-linked (Equity)
o 80% guaranteed (debt) + 20% market-linked (Equity)
o 90% guaranteed (debt) + 10% market-linked (Equity)

This ensures that while you have a solid base income, your pension can also grow with the market’s performance — helping you keep up with inflation.

Designed Around Your Retirement Journey
No two retirements look the same. Everyone has their own unique goals and timeline. The Shubh Flexi Pension Plan offers flexibility to suit different retirement needs:

• Start Early: You can start building your retirement corpus as early as age 35, giving you the power of compounding over time.
• Choose When Income Starts:
o Immediate Annuity: Start receiving income right after retirement.
o Deferred Annuity: Let your money grow for up to 20 years before payouts begin, to enhance your corpus. The maximum 20 year deferment is addition to PPT. e.g. if a policy has a premium payment term of 12 years, the maximum deferment can be 12 + 20 = 32 years
• Flexible Premium Options:
o Pay a lump sum
o Spread payments over 2–12 years

Protect What You Leave Behind
It’s not just about securing your own future; it’s also about protecting your family’s. With the Return of Purchase Price option, your nominee can receive the original purchase price when you are no longer around.
Who Is It Ideal For?

The Shubh Flexi Pension Plan isn’t just for one type of consumer, it’s for anyone looking to retire comfortably:
• Early planners who want to build their retirement income early (FIRE generation)
• Lifestyle aspirants, who aim to maintain their lifestyle while enjoying financial independence,
• Pre-retirees who want predictable, reliable income
• Retirees who want stability with growth potential
• NPS subscribers seeking annuitisation options
• Individuals who want a structured, long-term retirement strategy

The Bottom Line
Retirement should be about freedom — not financial stress. The Shubh Flexi Pension Plan offers:
✔ Guaranteed income for life
✔ Market-linked growth potential to beat inflation
✔ Flexible premium and payout options
✔ Liquidity when you need it
✔ Family protection for peace of mind
Because when you plan your retirement with Tata AIA, it’s not just about securing your future — it’s about living it fully, confidently, and independently.

Tata AIA Life Shubh Flexi Pension Plan (A Non-Linked, Non-Participating Annuity Plan): 110N209V02

About Tata AIA Life
Tata AIA Life Insurance Company Limited (Tata AIA) is a joint venture Company formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life `combines Tata’s pre-eminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world, spanning 18 markets in the Asia Pacific region.

Tata AIA reported a total Premium Income of INR 31,484 crore for FY25, up 23% from FY24. The Company continues to rank among the Top 3 Private Insurers in Individual Weighted New Business Premium (IWNBP) with an IWNBP income of INR 8,511 crore. The Company also achieved industry-leading Persistency performance (based on premiums), ranking #1 in four out of five cohorts. For more information on Tata AIA Life’s product portfolio and retirement solutions, please visit www.tataaia.com.

About the Tata Group
Founded by Jamsetji Tata in 1868, the Tata group is a global enterprise, headquartered in India, comprising 30 companies across ten verticals.
The group operates in more than 100 countries across six continents, with a mission ‘To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust’.
In 2023-24, the revenue of Tata companies, taken together, was more than $165 billion. These companies collectively employ over 1 million people.

Each Tata company or enterprise operates independently under the guidance and supervision of its own board of directors. There are 26 publicly listed Tata enterprises with a combined market capitalisation of more than $365 billion as on March 31, 2024.

About AIA
AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets –wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(3), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(4), and a 49 per cent joint venture in India. In addition, AIA has a 24.99 per cent shareholding in China Post Life Insurance Co., Ltd.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$305 billion as of 31 December 2024.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 43 million individual policies and 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock codes “1299” for HKD counter and “81299” for RMB counter with American Depositary Receipts (Level 1) traded on the over-the-counter market under the ticker symbol “AAGIY”.

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